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Carsona · AI sales coach for car dealerships

Practice today.Sell better
tomorrow.

Carsonas are customer personas for practice. Your team practises sales conversations in their own words, with specific feedback. For more confidence in the next real customer conversation.

Request a demo Listen to a sample

Carsona

AI sales coach

Practice conversation

Trade-in

Carsona · playing the customer

“I can get more for my car online.”

Salesperson

“Is that a firm offer or an initial estimate?”

Product animation · Sample conversation

Buying a car is still a conversation. Only 7% of privately purchased new cars in Germany in 2025 were bought through a new-car platform. Source: DAT Report 2026

Hear Carsona

Hear Carsona in a
sales conversation.

Four short German audio samples from the dealership. Choose a situation and hear Carsona in conversation.

Swipe sideways for more situations.

At reception: a customer with a smartphone talks to a staff member.

At the reception desk

Reception and first impressions

0:00

In the showroom: a salesperson explains a vehicle to a customer.

In the showroom

Advice among the vehicles

0:00

On the forecourt: a staff member shows a customer the car keys.

On the forecourt

Out on the forecourt

0:00

In the workshop: a service adviser discusses an issue with a customer.

In the workshop

Service conversation by the lift

0:00

German audio samples · Recordings, not a live connection.

Read the English dialogue

At the reception desk

Sales team: The compact car from the listing is at the back. I’ll get the keys.

Customer role: Online it says €24,990; here it says €26,490. Which price applies?

In the showroom

Sales team: With 540 kilometres, you’ll easily get through the day.

Customer role: More like 340 on the motorway in winter. Tell me the actual range.

On the forecourt

Sales team: Here are the keys. The car is ready.

Customer role: The same car is €2,000 cheaper at the dealer in Landshut. Why buy here?

In the workshop

Sales team: The service is done. The brakes are still fine.

Customer role: There’s a scratch on the door that wasn’t there before. Who pays for it?

Automotive experience

Recognised by
Stellantis.

Winner of the Stellantis Startup Award
Agility & Efficiency

“Blinkin is a perfect example of how Stellantis digital transformation is improving our responsiveness to customer needs.”

Xavier Chereau · Transformation Officer, Stellantis

Carsona is made by Blinkin, a team with proven automotive and industrial experience.

MARUTI SUZUKI

Why practise regularly?

The knowledge is there.
Make room for practice.

Give your team someone to practise with, even when no colleague has time for a role-play.

Objections arrive unexpectedly.

Price, monthly payments or time to think: prepare for the moments that change the conversation.

Practice needs a partner.

Carsona takes the customer’s role without pulling a colleague away from their daily work.

Turn knowledge into your own response.

Try what you’ve learned in a conversation instead of memorising phrases.

How Carsona works

Just start talking.
Practise with purpose.

Choose a situation.
Start with the conversation you want to practise.
Speak freely.
Carsona plays the customer. You respond in your own words.
Take away feedback.
See what went well and take one specific focus into the next round.
Practise again.
Try your next step straight away in the same scenario.

At reception: a customer with a smartphone talks to a staff member. — Product view · Sample data

Typical dealership exercises

What would you like
to practise?

Clarify the basis of the comparison: vehicle condition, equipment and whether the offer is firm.

A practice session between appointments.

On your smartphone or computer. Open Carsona and start talking, without a login.

A salesperson practises a spoken sales conversation with Carsona on a tablet.

Made for your dealership

Your daily sales work.
Your training.

Start with established scenarios and turn them into training that fits your dealership.

Use established scenarios.

Start with typical conversations and objections from daily sales work.

Add your own situations.

Adapt content and desired responses, or create a new training scenario.

Develop it with Blinkin.

Work with us on tailored training scenarios and a learning concept when needed.

Carsona in comparison

A training day or
a training routine?

Traditional in-person training creates personal exchange. Carsona brings practice into everyday sales work.

Carsona and traditional in-person training compared
Comparison	Traditional in-person training	CarsonaAI sales coach
When you train	A fixed, time-limited appointment with a trainer and team	A short session whenever there is time
Customer conversation	A trainer or colleague takes the customer’s role	Carsona simulates the customer in a spoken conversation, as often as needed
Practice setting	Group role-play with a trainer and team	Practise freely, without an audience or embarrassing moments.
Repetition	Repetition depends on appointments and a training partner	Start the same scenario again immediately
Feedback	Personal feedback from the trainer and team	Immediately after each conversation
Access	Depends on location, appointments and available training time	Anytime on a smartphone, without a login
Content	General team and training goals	Individual coaching with best practices and your own situations
Cost	Trainer fees plus time away from work for participating salespeople	Low-cost introductory terms tailored to team size, practice minutes and scenarios

The first partner round

Start with Carsona today.
Help shape the next steps.

Carsona is already available. Together with the first partner dealerships, we are developing scenarios, evaluation and packages further.

Introductory offer

A fair start.
A lasting advantage.

We agree pricing and scope after a short introductory conversation, based on team size, practice minutes and scenarios.

Your discounted Early Partner terms stay in place for as long as you use Carsona.

Request a partner conversation

The first partner round is intentionally small.

Good to know

Your questions
about Carsona.

What are Carsonas?

Carsonas are customer personas for practice. They take the customer’s role so your team can practise sales conversations and handling objections.

Who is Carsona for?

For sales teams in dealerships and dealership groups: new-car sales, used-car sales and onboarding new salespeople.

Are the audio samples a live exercise?

No, they are short recordings in German. In an exercise, you speak to Carsona yourself; he responds to your answers and asks follow-up questions.

Can we create our own scenarios?

Yes. You can adapt existing sales situations or create your own training scenarios. When needed, work with Blinkin on a suitable learning concept.

Do we need a login?

No. You can use Carsona on a smartphone or computer without a login.

Is Carsona already available?

Carsona can already be used for sales training. Scenarios, evaluation, packages and pricing are being developed further with the first partners.

What does Carsona cost?

Pricing and scope depend on team size, practice minutes and scenarios. Discounted Early Partner terms remain in place for as long as you use Carsona.

How do we get started?

Use “Request a demo” to choose a time in our Google booking calendar. We’ll show you Carsona and discuss your dealership, team size and the situations you want to practise.

Next step

Practise your next
sales conversations with Carsona.

Request a demo and show us which situations your team wants to practise.

Choose an appointment directly on Google.